What is marketing? How many types of product? Ex? What is market? Marketing and selling contracted? How many types of Marketing strategies? Ex? What is Target market? What is marketing mix? Ex? Distribution? Ex? What is Marketing environment? Marketing have disciplined methods?ex? Consist of marketing environment? Structure of company's microenvironment?ex? What is suppliers? Structure of company's macroenvironment?ex? Demographic trends? Ex? Economic environment?ex? Natural environment?ex? Technological trends?ex? Political environment?ex? Cultural environment?ex? What is consumer buying behavior? Five premises of consumer behavior? Model of consumer behavior? Characteristics affecting consumer behavior? Factors influencing consumer behavior? What is cultural factors? Ex? What is social factors?ex? What is personal factors?ex? What is Psychological factor?ex? Buyer decision process? What is need recognition?ex? What is information search?ex? What is evaluation of alternatives?ex? Purchase decision? What is post purchase behavior? What is quality? Type of buying behavior? What is marketing segmentation? What is targeting?ex? The goal is to create value for targeted customers? Why marketing segmentation is important? Types of market segmentation?ex? Geographic segmentation?ex? Demographic segmentation?ex? Psychographic segmentation?ex? Behavioral segmentation?ex? Market segmentation?ex?(business market) Marget segmentation?ex?(international market) Requirements for effective segmentation? Developing segmentation strategy? What is market targeting?ex? Evaluating marketing segments?ex? Selecting market segments?ex? What is marketing research? The systematic of marketing research?ex? Process of marketing research? Types of marketing research?