Consumer needs vs. stakeh expect Top-line revenue growth vs bot-line profit growth Short-term vs. long-term Centraliz vs. Decentralization Customiz vs. Standardiz Specialist vs. Generalist Agility vs. Stability Local vs. Global Broad vs. Deep Efficiency vs. Customer Exper. People vs Results Quality vs. Time Standard vs. Custom Control vs. Trust Truth vs. Harmony Person vs. Group Autonomy vs. Coordination Creativity vs. Standards Relationships vs. Task Tradition vs. Innovation High-touch vs. High reach Sharing vs. Doing Intention vs. Impact People vs. Profit Loyalty vs. Fairness Comfort vs. Growth Efforts vs. Returns Security vs. Uncertainty Dissent vs. Empowerment Voice vs. Aquiescience Learning vs. Performance Improv vs. Structure Patience vs. Urgency Bottom up vs. Top down Support vs. Challenge Power vs. Love Price vs Quality Time vs Price Time vs Quality Committment vs. Skepticism Self-interest vs. Common Good Action vs. Reflection Expertise vs. Ignorance Candor vs. Diplomacy